An Advertiser Would Benefit From Using Affinity Audience Targeting If They Want To Reach People:

An Advertiser Would Benefit From Using Affinity Audience Targeting If They Want To Reach People:

QUESTION:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

  • with a particular broad interest, for example, sports fans
  • with a very specific interest, for example, avid marathon runners
  • regardless of their particular interests
  • who’ve already visited their website

The correct answer is:

with a particular broad interest, for example, sports fans

EXPLANATION:

Advertisers will profit from leveraging audience targeting at scale based on potential customers’ individual interests as they browse web pages, channels, videos, apps, and content on YouTube and the Google Display network, as well as in YouTube search results. In this scenario, you can choose from a variety of categories, such as fashion, automobile, travel, and sports, to target ads to those who might be interested.

When compared to wide, non-special-interest audiences like TV, advertisers may develop audiences that are more customized to their brand with special-interest audiences. Instead of reaching out to sports enthusiasts, you might be able to show a marathon runner an advertisement for a running shoe manufacturer. As a result, the right response is “with a particular broad interest, for example, sports fans”.

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