QUESTION:
Cost–per–thousand impressions (cpm) bidding is only available for:
- accounts that are using prepay billing
- campaigns that target the Display Network
- campaigns that target search partner sites
- accounts using U.S. dollars for billing currency
The correct answer is:
“campaigns that target search partner sites”
EXPLANATION:
CPM bidding refers to bidding on the Google Display Network based on the number of impressions you receive. To ensure that you only pay when your ad is visible, you’ll use visible CPM bidding. CPM bids will be automatically converted to CPM, but we encourage that you update your bids as those impressions become more valuable.
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