The answer key to the question “For an advertiser focused on branding, what are the key success metrics?” is as follows.
For an advertiser focused on branding, what are the key success metrics?
- Conversion Rate
- Clicks and Impressions
- Reach and Frequency
The correct answer is:
“Reach and Frequency”
The amount of visitors exposed to the ad is known as reach. Increased reach means your ad is seen by more people, potentially increasing awareness. Meanwhile, the average number of times a visitor sees an ad over a given period of time is known as frequency. Reach and Frequency are the most important success criteria for brand advertisers.
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