Many brands have their own logo or insignia to represent their product, ideas or services. Logos aim to make a lasting impression on consumers, so that every time they see the symbol, they think of the company.
Some logos change as the business evolves, while others retain the original design. This is the case for Alfa Romeo. This car manufacturer has a unique logo with a long – but little known – history. So, let’s take a closer look at the meaning of the Alfa Romeo logo.
The Alfa Romeo logo was created when the company was called ALFA These initials are those of Anonima Lombarda Fabbrica Automobili, which stands for Société anonyme Lombarde de Construction Automobile.
The company wanted to be associated with the city of Milan, which is why it used the red cross, symbol of the crusades in this city. You should know that before being a medical symbol, the red cross was a symbol representing the crusades.
The second half of this symbol represents a man eaten by a serpent. The origin of this image is a little less clear. Many people believe that it depicts Christian crusaders defeating different religious sects, but there is no hard evidence to support this theory.
Others say it is simply the emblem of the House of Visconti, which ruled Milan in the 14th century. Both ideas are plausible but we’ll probably never know the real meaning of the second half of the Alfa Romeo badge.
The name Romeo would have been added around the time of the First World War. The conflict having seriously damaged the profitability of the company, the engineer Nicolas Romeo would have taken a strong stake in the capital of the company and attached his name to that of Alfa.