How Would You Determine The Clickthrough Rate (Ctr) For A Client’s Search Ads?

How Would You Determine The Clickthrough Rate (Ctr) For A Client's Search Ads

QUESTION:

How would you determine the clickthrough rate (ctr) for a client’s search ads?

  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

“Divide the number of clicks the ad gets by the number of impressions it gets”

EXPLANATION:

If you want to calculate the amount of daily clicks your ad receives, divide the number of impressions your ad receives by the average position, and so on. If you want to split the number of impressions your ad receives by the number of clicks it receives, you can do so for client search advertisements by dividing the number of clicks the ad receives by the number of impressions it receives. The CTR is calculated by dividing the number of clicks received by the number of times the ad was served: click impressions = CTR. Your CTR is 0.5 percent if you have 5 clicks and 1000 impressions, for example..

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