On The Display Network, Enhanced Cost–per–click (Ecpc) Automatically:

On The Display Network, Enhanced Cost–per–click Ecpc Automatically

QUESTION:

On the display network, enhanced cost–per–click (ecpc) automatically:

  • sets bids to help you get as many conversions as possible.
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend.
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.
  • sets bids to help you get the most clicks within your target spend amount.

The correct answer is:

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

EXPLANATION:

The correct answer is “adjusts your manual bid up or down based on each click’s likelihood to result in a conversion”, because the Display Network’s smart cost per click (ECPC) automatically adjusts your manual bid up or down based on the possibility of each click generating conversions. Manual bidding is combined with a Smart Bidding approach, such as Target CPA or Target ROAS, at ECPC.

Smart cost-per-click (CPC) is a bidding feature that raises your price for clicks that are more likely to result in a sale or conversion on your website, and reduces your bid for clicks that look to have a lower chance of converting. This allows you to get more bang for your buck with your advertising spend. Select Manual CPC bidding from the drop-down and check the Enabled Smart CPC option if you aren’t already using it for this campaign.

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