On the Google Display Network, your ad is eligible to show on a webpage if your:
- ad text matches that webpage’s content
- keywords match that webpage’s content
- landing page matches that webpage’s content
- website matches that webpage’s content
The correct answer is:
keywords match that webpage’s content
Your display promotion advertisements are qualified to appear on a webpage if your keywords match the content of that webpage.
The Google algorithm examines the text of each webpage to establish its major subject, which is then matched to your ad based on your keyword and topic selections, language and locale trying to target, an user’s recent browsing history, and other variables. The Adwords Search Network reaches out to customers who are already looking for certain goods or services.
The Display Network assists you in capturing someone’s attention early in the purchasing cycle. For example, if you own an art supply business, you can attract a mom’s attention when she’s reading reviews on the finest brands of washable paints, but before she straps her child into the car seat and drives out to buy.