One Factor The Google Ads System Uses To Calculate An Ad’s Actual Cost-per-click (Cpc) Is The:

One factor the google ads system uses to calculate an ad's actual cost-per-click (cpc) is the:

QUESTION:

One factor the google ads system uses to calculate an ad’s actual cost-per-click (cpc) is the:

  • location targeting of the ad showing one position lower on the page.
  • Maximum CPC bid of the ad showing one position lower on the page.
  • Ad Rank of the ad showing one position lower on the page.
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.

The correct answer is:

Maximum CPC bid of the ad showing one position lower on the page

EXPLANATION:

The right answer to the preceding statement is the maximum CPC bid of the ad that appears one place lower on the page. The final price charged to you for a click is your actual cost per click (actual CPC). Because CPC with AdWords auctions, the biggest amount you’ll pay is the minimum required to maintain your ad’s position and any ad types that display with your ad, such as sitelinks, the actual CPC is often less than the maximum. The maximum CPC bid of an ad that displays one position lower on the page / Actual cost per click (CPC) of an ad that appears one position lower on the page is the only factor used by the Google Ads system to compute an ad’s actual cost per click (CPC).

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