What Report Can Help You Identify Opportunities To Improve Your Keywords And Ads?

What Report Can Help You Identify Opportunities To Improve Your Keywords And Ads?

Question:

What Report Can Help You Identify Opportunities To Improve Your Keywords And Ads?

  1. Time segmentation report
  2. Search terms report
  3. Auction insights report
  4. Paid & organic report

Correct Answer: 

“Search terms report”

Explanation:

Have used the Search keywords report to analyze how your advertisements fared when they were triggered by genuine Search Network searches. Use the search terms report to find new high-potential search phrases and add them to your keyword list. The search terms report is a collection of search keywords that individuals used that resulted in your ad being displayed and clicked on. The search phrases displayed may differ from those in your keyword list, depending on your keyword matching parameters.

Depending on how many keywords you have chosen, the search phrases you see may not match your keyword list. The Search keywords report will show you how your advertising fared in response to genuine Search Network queries. The search terms report may be used to find high-potential search words and add them to your keyword lists. The search terms report displays a list of search terms that users used that resulted in your ad being shown and viewed.

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