Which targeting option can help you reach people who’ve previously visited your website?
- Device targeting
- Demographic targeting
- Interest category targeting
The correct answer is:
Remarketing, also known as retargeting, is a strategy that can assist a company or organization in reaching out to people who have previously visited their website.
This strategy is used primarily to increase the number of repeat visits or clients. Remarketing displays advertisements to people who have already visited your website or used your mobile app.
When visitors leave your website without purchasing anything, for example, retargeting allows you to reconnect with them by displaying relevant adverts across their various devices. However, various platforms require different tactics.
It’s comparable to marketing, and most marketing tactics are inflexible when it comes to remarketing. The main difference is that it is done for existing clients rather than to acquire new ones.