QUESTION:
Which two bidding strategies can boost brand awareness and recognition? (choose 2)
- Cost-per-thousand viewable impressions (vCPM)
- Cost-per-view (CPV)
- Cost-per-acquisition (CPA)
- Cost-per-click (CPC)
The correct answer is:
“Cost-per-thousand viewable impressions (vCPM)” and “Cost-per-view (CPV)”
EXPLANATION:
Right now, your strategy might be to concentrate on first impressions. Both bid tactics, cost-per-thousand viewable impressions (vCPM) and cost-per-view (CPV), can help you raise brand knowledge and recognition, so you can utilize both to reach out to customers.
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