You can add a “+”modifier in front of the words in a broad match keyword to:
- specify that someone’s search must include certain words or their close variations
- indicate that this keyword should be dynamically inserted in your ad text
- specify that certain words and their close variants be prioritized
- override a negative keyword with a positive one
The correct answer is:
- Specify that someone’s search must include certain words or their close variations
Users might add a “+” modifier to the terms in a broad match keywords to signal that someone’s search must contain certain words or close versions. By including a modifier, your advertising will only appear if someone’s search contains the modified terms, or close variants of the modified phrases, in any order.
The modifier will not function with terms that have a phrase or exact match. The above question and explanation pertain to the Google Ads Search Certification Exam. All of the most recent Google ads search certification answers can be found on the “Google ads search assessment answers” page.
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Modified broad match keywords, unlike wide match keywords, will not display your ad for synonyms or related queries.
As a result, it provides an extra degree of control. If you want to boost relevancy, using broad match modifier is an excellent option, even if it means receiving less ad traffic than broad match.